Blue Door Agency Awarded Vendor of Record for Toronto Parking Authority in Multi-Year Contract

Today, Blue Door Agency announced that it had been selected as a Vendor of Record (VOR) for Toronto Parking Authority (TPA) in partnership with Veritas Communications. This win is a multi-year public relations and communications contract following a competitive review. The mandate will include public relations, industry communications, and advocacy as TPA embarks on a mission to become the world’s best provider of sustainable parking, bike share, and last-mile mobility experiences.

Blue Door has strategically aligned with PR heavyweight Veritas Communications on the TPA file to multiply their collective expertise with municipal issues, public relations, stakeholder relations, and brand marketing work.

“On behalf of Blue Door and Veritas, we are thrilled to be partners with TPA, especially on the heels of the most disruptive business conditions for the organization,” said Laura Silver, Chief Executive Officer of Blue Door. “As TPA looks ahead to the next chapter, we recognize the critical role that our agency will play in positioning them for the future, including a large focus on the City of Toronto’s Electric Vehicle Strategy.”

TPA is North America’s largest municipal parking operator and provides safe, attractive, self-sustaining, conveniently located, and competitively priced off-street and on-street public parking and Bike Share services. It currently operates nine EV charging stations and a total fleet of 6,850 bikes, including 525 e-bikes, 625 stations, 300+ parking facilities, and a portfolio of 18,000 on-street and 40,000 off-street parking spaces.

“Blue Door’s municipal and creative heft, along with the backing of Veritas Communications, presented a compelling proposal that demonstrated clear alignment with our strategic objectives,” said Jeffrey Dea, Vice President of Business Development of the Toronto Parking Authority. “Their agile, 360-degree approach to communications will make them great partners in the years ahead.”

Blue Door and Veritas will work closely with TPA to shape and bring life to its priorities, including designing customer-centric experiences and systems to modernize its operations.