Monogram
Timeless By Design
Creative
Overview
Blue Door designed and built the campaign landing page for Monogram's Timeless by Design video series, creating a luxury digital experience that matched the production quality of the campaign.
Monogram partnered with brand ambassadors to produce a video series filmed in New York City: Entrepreneur and Interior Designer Lauren Kyle McDavid, Tech Influencer Karl Conrad, and Interior Designer and Stylist Vanessa Cesario. The three-episode campaign tied the elegance of NYC architecture, fashion, and design back to Monogram’s hero products, with each episode anchored to a distinct creative concept: Timeless Elegance, Unlike Any Other, and A Look For Every Home. As Monogram’s first large-format 360 campaign, Blue Door was tasked with building an engaging campaign landing page to house and launch the video series. We developed a three-page experience designed to capture the brand’s sophisticated aesthetic and rethink the typical product page through storytelling and editorial design. The result was a campaign destination that matched the production quality of the video series: elegant, editorial in feel, and built to drive both content consumption and product discovery. The page generated 8,857 sessions and 8,047 unique users, with 12,438 total video plays across the three episodes.
Scope of Work
Landing Page Design and Development
Designed and built a premium, editorial-quality campaign page to house the Timeless by Design video series, engineered to feel elevated and on-brand for a luxury appliance audience.
Copywriting
Wrote all campaign language in a tone that matched Monogram's luxury positioning, communicating the Timeless by Design concept with sophistication and concision across every page element.
Results
Unique Users
Reached through the Timeless by Design campaign landing page, with 8,857 total sessions generated over the campaign period.
Total Video Plays
Across three episodes of the video series, demonstrating strong content engagement well beyond the initial page visit.
Deep-View Completions
Viewers who watched 50% or more of at least one episode, against 239 who watched all the way through, indicating the content sustained attention at premium production standards.
Editorial Design That Matched the Series
Monogram invested in a premium video series. The landing page needed to carry that same weight. Blue Door designed a page that felt editorial and luxury-forward, using refined typography, intentional layout, and brand-aligned copy to match the aesthetic of the Timeless by Design campaign. The page didn't just house the content: it extended it, ensuring the first impression matched the quality of the videos themselves.
Sustained Engagement Across All Three Episodes
The campaign landing page generated 12,438 total video plays across three episodes, with 239 full completions and 461 viewers watching 50% or more, indicating sustained content engagement well beyond the initial click.
Shop the Look
Blue Door built a dynamic shop-the-look feature that surfaced relevant appliances alongside the design and architecture content in the episodes, creating a natural path from watching the creators engage with Monogram kitchens in NYC to exploring the specific products on screen. 8,047 unique users reached. Shop-the-look integration delivered a direct product discovery path alongside editorial-quality campaign content.
